Electrolux Home
Designing a Sustainable Electrolux Home app
Details
Electrolux approached us with the challenge of finding a solution to encourage more sustainable laundry practices. In response, we designed an app aimed at nudging users towards eco-friendly choices in their daily routines.
Services
UI/UX
Research
Year
2023
The app features a robust home management interface that enables users to track and manage their laundry cycles effortlessly. It provides real-time monitoring of wash progress, giving users the ability to select from a variety of eco-settings, such as lower water temperatures and reduced spin speeds, to minimize environmental impact.
One of the key features, ‘Sustainability Mode,’ automatically optimizes the wash for energy and water efficiency, helping users make greener choices without sacrificing performance. The app also delivers personalized tips based on individual usage habits, offering insights on how to further reduce water and energy consumption over time.
Additionally, the app integrates detailed usage statistics, providing users with data on their laundry habits—like how much energy or water they’ve saved.
Fostering greater awareness of their environmental footprint. This seamless blend of user convenience and sustainability allows the app to simplify laundry management while promoting more eco-conscious behaviors.
Credits
Research & Strategy
Ella Olsson
Fabian Roslund
Yassi Ashtari
Design
Amir Hamidi
