Eytys
Stockholm Concept Shoot
Details
This is a concept shoot for Eytys in the heart of Stockholm, focusing on art direction and photography. The series captures the brand’s edgy aesthetic with a raw, urban backdrop that highlights both the city’s iconic spaces and the distinct Eytys attitude. Through strategic styling and composition, we created visuals that merge Stockholm’s modern energy with Eytys’ rebellious, minimalist style, crafting a compelling narrative that resonates with the brand’s unique identity.
Services
Art Direction
Photography
Year
2024
Some of the photographs for the Eytys concept shoot were taken inside their Stockholm store, capturing the brand’s essence within its own curated environment. The store’s minimalist, industrial interior provided a perfect backdrop, highlighting Eytys’ edgy, contemporary aesthetic.
I focused on showcasing the textures, lighting, and architectural details that echo the brand’s design philosophy. By positioning the models among racks of clothing and using the clean, geometric lines of the space, we created visuals that feel intimate yet striking, reinforcing Eytys’ identity as a brand that blends fashion with art in a bold, unapologetic way.
In this concept shoot for Eytys, I was behind the camera, capturing motion to bring the brand’s bold, dynamic personality to life. Working closely with art director Alex Lundgren, we emphasized fluid, in-the-moment shots that feel raw and unscripted. Set in Stockholm’s vibrant cityscape, the shoot captures models in motion, navigating urban spaces with confidence.
The teams direction and focus on timing, angles, and lighting allowed us to create images that blend raw energy with artistic precision, perfectly embodying the rebellious, streetwise spirit of Eytys.
Credits
Art Direction
Amir Hamidi
Alex Lundgren
Zed Missilu
Felizia Gustavsson
Models
Felizia Gustavsson
Alex Lundgren
Zed Missilu
