Mentura

New Brand Identity

Details

As part of a group project at Hyper Island, I worked as the designer on the rebranding of YourMinds, a B2B mental health company. Founded by Charlotte Kaupang after her experience with burnout in 2008, YourMinds trains employees to address workplace mental health issues through online and in-person resources.

Services

Brand Identity

Web Design

Year

2023

Our team rebranded YourMinds with the goal of creating a modern, inviting brand that felt both approachable and professional. As the designer, I helped craft a new visual identity, starting with the logo. We designed a simple yet impactful logo that conveyed trust and care, using soft shapes and bold typography to stand out in the mental health sector

To support the brand’s values, we incorporated playful yet caring illustrations throughout the visuals, adding a human touch that reflects YourMinds’ mission to support employees facing workplace mental health challenges.


The web design followed suit, with clean, accessible layouts that ensured a smooth user experience, focusing on clarity and ease of navigation. We also worked on renaming the company, ensuring that the new name aligned with its core message of mental well-being and professional support, making it more memorable and relatable.

We chose playful yet thoughtful illustrations to highlight the brand’s supportive and caring nature, adding a human element that connected with users. The web design was focused on accessibility and user-friendliness, offering clear navigation and a welcoming interface.


Additionally, we worked on renaming the company to ensure it better aligned with its mission of empowering employees to manage mental health challenges, resulting in a brand that feels both modern and empathetic.

We chose playful yet thoughtful illustrations to highlight the brand’s supportive and caring nature, adding a human element that connected with users. The web design was focused on accessibility and user-friendliness, offering clear navigation and a welcoming interface.


Additionally, we worked on renaming the company to ensure it better aligned with its mission of empowering employees to manage mental health challenges, resulting in a brand that feels both modern and empathetic.

We chose playful yet thoughtful illustrations to highlight the brand’s supportive and caring nature, adding a human element that connected with users. The web design was focused on accessibility and user-friendliness, offering clear navigation and a welcoming interface.


Additionally, we worked on renaming the company to ensure it better aligned with its mission of empowering employees to manage mental health challenges, resulting in a brand that feels both modern and empathetic.

Credits

Design

Amir Hamidi
Albin Bergkivst
Nami Kim

Illustrations

Anna-Maria Loysha

Eytys

Stockholm Concept Shoot

Eytys

Stockholm Concept Shoot

Eytys

Stockholm Concept Shoot