Stronger (WIP)
Black Friday Campaign
Details
For Stronger, we developed campaign concepts focused on driving engagement for their upcoming Black Friday promotions and enhancing their social media presence. The approach centered on visually captivating content that highlighted the brand’s bold, active lifestyle aesthetic. Through a mix of product-focused shots, dynamic street scenes, and lifestyle imagery, we crafted content that would resonate with Stronger’s audience.
Services
Marketing
Content Creation
Year
2024
Our content for Stronger’s campaign embraced Scandinavian aesthetics—clean lines, natural lighting, and minimalistic settings—to appeal directly to a younger audience. By blending Stronger’s bold activewear with iconic Scandinavian backdrops, we created visuals that felt both aspirational and relatable. The content highlighted effortless style and functionality, resonating with a modern, youthful audience looking for quality and authenticity in their activewear choices. This approach helped Stronger stand out, capturing attention with a fresh, Nordic-inspired vibe tailored to younger consumers.
For Stronger’s social media, we developed a series of videos that showcased their collections in dynamic, engaging ways. Each video highlighted the versatility and style of the activewear, with models moving through everyday scenarios and iconic Scandinavian settings. By using natural lighting and fluid camera work, we emphasized the clean, Scandinavian aesthetic while keeping the focus on the functionality and design of each piece. The videos were crafted to capture attention quickly, blending storytelling with product showcase, and helping Stronger connect authentically with a younger, style-conscious audience on social platforms.
Credits
Art Direction
Amir Hamidi
Ella Olsson
Emmy Hallman
Felicia Caliz Björkman
